Risks of Using Public URL Shorteners

Created by Jordan Venoit, Modified on Fri, 28 Mar at 9:18 AM by Jordan Venoit

Overview:

Want to include a link in your message? That’s totally fine. But if you use a public URL shortener like Bitly or TinyURL, you’re risking message deliverability.

Why Public Shorteners Get Blocked:

Carriers often flag messages with public shorteners as spam - even if the message is legitimate. That’s because bad actors use them to hide phishing links or redirect to suspicious sites.

? Result: Your message might never make it to your audience.

Recommended Practice

For the best message deliverability and carrier compliance, we recommend using either:

Text Groove’s built-in URL Shortener App, or
Your own branded URL (yourdomain.com/contest)

✅ Boosts deliverability
✅ Builds trust with branded links
✅ Follows carrier-approved best practices

Avoid public shorteners like Bitly or TinyURL. Instead, head to your dashboard to install the URL Shortener App - it only takes a few seconds and ensures your links are formatted the right way from the start.

? Need a hand?

We’ve got you. Reach out anytime at support@textgroove.com.w