Keyword Match Types: Relative, Perfect, and Exact

Overview

When setting up a keyword in the Keywords App, you’ll choose from three match types: Exact, Perfect, and Relative. By default, keyword matching is not case-sensitive. For most situations, we recommend using Exact Match.

Exact Match

The keyword must appear exactly as written, but it can be part of a longer message.

✅ Will match:

• "Win - Christy"
  
  

• "Win - I LOVE YOUR STATION!!!"
  
  

? Will not match:

• "Winning is fun"
  
  

• "Can I enter to win something?"
  
  

Perfect Match

The keyword must be the entire message, with no other text before or after it.

✅ Will match:

• "Win"
  
  

• "win"
  
  

• "WIN"
  
  

? Will not match:

• "Win - Christy"
  
  

• "I hope I win!"
  
  

• "The Canucks are winning"
  
  

Relative Match

The keyword can appear anywhere in the message, even inside other words.

✅ Will match:

• "The Canucks are winning"
  
  

• "I just want to win something"
  
  

• "Winning feels great"
  
  

? Will not match:

• Messages that do not contain the word "win" anywhere
  
  

? Need a hand?
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