Understanding Consent

Overview:

Before you hit send, make sure you have the right kind of consent. This applies to every message and every contact - even those you import manually.

There are three types of consent you need to understand:

1. Implied Consent

This is the most casual form of consent. If it’s reasonable to assume someone expects to hear from you, then you have implied consent.

Examples:

• A listener texts your station first.

• A contact emails you and includes their phone number in their signature.

• You meet someone at an event and they give you their business card.

✅ You can reply to their original message.
? You can’t use this for promotional outreach.

Text Groove’s platform is built around 1:1 engagement, which often falls under this category.

2. Express Consent

This is clear verbal or written consent to send a text related to the purpose for which they gave you their number.

Examples:

• A listener books a service and provides their number.

• Someone opts in for account alerts or appointment reminders.

✅ You can send them messages relevant to that original purpose.
? You cannot send them unrelated marketing messages.

If you’ve got a prior business relationship, you usually have express consent - just make sure the message is still relevant.

3. Express Written Consent

This is the gold standard. It's documented permission - either on paper or digitally - to send promotional texts.

You need express written consent when:

• The message promotes a product or service.
  You’re sending marketing campaigns or event promotions.

? Acceptable formats:

• Web form opt-ins

• Texting a keyword (with proper disclosures)

• Electronic or paper signature

? Need a hand?

We’ve got you. Reach out anytime at support@textgroove.com.